Launching Cadence Playbooks: No More Blind Follow-ups

Is more always better when it comes to sales follow-ups? The state of outbound outreach today is to build a list of prospects, add them to a sales cadence and start executing the various activities (emails, calls, etc in the cadence) mechanically. It works. At Least somewhat. For the prospects in your list who were already looking for a solution. But what about prospects who are not? You’re likely burning a large portion of your list for whom the cadence…

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