Nail your Cold Email Call To Action: 10 Techniques to Boost your Response Rates

How do you measure the success of any cold email campaign? It is not the number of prospects who opened your email. Sure that is an important step. But it is still a vanity metric. It is not the number of people who read your email all the way to the end and loved your thoughtful comments. (well done though.. seriously) The real metric of success of a cold email campaign is the number of people who actually take the…

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