The Three Components of an Effective Cold Email Signature

When you sit down to draft a sales cold email, what do you primarily focus on? An Eye-Catching Subject line? Check. Interesting Content? Check. A Persuasive Call To Action? Check. And you send that little missive on its way to (hopefully) charm the socks off your prospect. But when was the last time you stopped to take a closer look at your cold email signature. After all, it does occupy anywhere from 5% to 20% of the total real…

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