Write the Perfect Cold Email using BAB Advertising Technique

Can you find what’s common between these two print ads? Both advertisements seem to use a similar formula to bring out the benefits of their product/service. They juxtapose a before and after picture – while positioning their product as the bridge for getting from before to after. In the first ad, bad eyesight is depicted by the blurred vision of the painting. Next, Van Gogh’s face is seen clearly through a lens, which portrays the benefits of using corrective lenses.…

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