How To Use SPIN Selling Effectively In the Modern Day Sales Process

1988 was a memorable year for many reasons. To state a few… The Iran-Iraq War ended. The best Christmas movie of all time hit theatres – Die Hard (anybody who says otherwise is wrong!) Hit songs like Welcome To The Jungle and Never Gonna Give You Up were released. The late Stephen Hawking published his most famous work, A Brief History of Time. And for the world of sales, Neil Rackham along with his research team at Huthwaite produced…

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