Inbox Insights: Improve the Health of Your Inbox Placement

Sales reps running email outreach campaigns want to reach prospects’ inboxes. Failing to do so, as in landing in spam, would lead to their outreach being nipped in the bud. And that means you don’t book meetings, and you don’t close deals. Your inbox placement is therefore crucial in understanding the first step of your outreach effectiveness: if you are reaching inboxes at all. It sounds simple, but it’s more complicated than you think. Most email providers have strict algorithms…

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