The SDR X Factor is a series of long-form stories that aims to reveal what sets top-performing sales reps apart. How do they go about their day? What do their cold calling and cold emailing strategies look like? How are they crushing quota every time? We extract their key strategies, tips and tricks so you can sell better. In the second part of this series, we are going to meet Joel Thomas, a top-performing Enterprise Sales Development Representative (SDR) at…
Your prospects fight 100-150 distractions in the form of emails, calls, and other interactions every day. Having to redirect attention to every email or sales pitch as you get through…
For a sale to come together, you need the right pitch, prospects, and time. You can craft the perfect mail or pitch and prime your prospects. But one thing that…

Ashley Dees, SDR Manager at Metadata, Reveals How She’s Been at the Top of Her Sales Game for Nearly a Decade
The SDR X Factor is a series of long-form stories that aims to reveal what sets top-performing sales reps apart. How do they go about their day? What do their…
There are two kinds of salespeople in the world: One puts every prospect through a linear cadence. And the other segments their prospects. Those who segment every prospect through a…
A quick puzzle: Which of these are break-up texts and which are common cold call objections? “I’m not interested.” “Sorry, I don’t have time for this now. I’ve got to…
LinkedIn has proved to be a goldmine for salespeople. It offers an excellent opportunity to connect and build relationships with potential prospects. But, scaling LinkedIn outreach to cover the entire…
As a salesperson, you have too many things to do. When you’re not selling, you’re emailing prospects, making cold calls, following up, and booking meetings for the week. With so…
Between meetings, lunch breaks, deep-focus work, and water cooler conversations, nobody today has the luxury of reading long emails–or emails with many many paragraphs and fat sentences. We rarely have…
Goal setting is essential for sales teams. But, setting goals alone does not improve the odds of success. You need to define your goals and work backward to articulate what…