Leads are the lifeblood of any sales operations. It is the fuel that keeps the machine running. But if you always rely on your potential customers to find your product,…
The stakes are high. And it is important to get this one right. Does your sales team really need a sales engagement platform? And how exactly do you go about…
You are reading a magazine and realize that, for the last two minutes, you have been staring at an ad copy that popped up in the middle. You are walking…
You send a cold email. The prospects respond to it. You jump on a demo with them. And they sign up for the product. It looks so smooth and simple,…
The curious case of sending a cold email: Will it head to spam straightaway? Will it be opened? Will it at least be read before being thrown to the bin? Even…
As you walk past a store, you find your name written on a Coke bottle… Before you know, you have purchased it, just for the thrill of holding a drink…
There is a lot you can say about outreach: It’s time-consuming. It’s fun. It’s very, very boring. It’s necessary. It’s mundane. It’s outdated. Everyone’s doing it. Not many are doing…
The 5 random things that are the hardest to do in life: #5 – Reaching the summit of Mount Everest #4 – Making sure Matt Damon doesn’t get lost on…
And that’s the way it is…See you on the radio. Peace. If it’s Sunday. It’s Meet the Press. Good night and Good Luck. Famous anchormen have stood out from the…
Isn’t it annoying when you have everything perfectly lined up to send out a mail, only to be stopped in your tracks by a lack of great subject line? Given…