21 Best Email Sequence Software for 2023 (Features+Pricing)

If you are still sending cold emails and follow-ups manually, here are 3 brutal truths you may already know:

  • It’s mind-numbingly boring
  • It leaves you too drained to focus on revenue-generating activities
  • It results in decreased sales and not meeting revenue targets

But you can avoid all of the above if you automate your cold emails and follow-ups using an email sequence software.

An email sequence software automates your cold email sequences and takes manual email outreach off your hands, leaving you free to focus on closing more deals.

But with dozens of email sequence tools in the market, finding one that fits your sales needs is no easy task. 

So here’s a list of the 21 best email sequence software so you don’t have to rummage through the internet or jab trial button after trial button to find the perfect one. 

How To Choose the Ideal Email Sequence Software?

Pick an email sequence tool that fits your unique sales needs as a sales team or sales rep. Are you looking for a tool suitable for a small team? Are you looking to scale your sales outreach? Are you looking to generate more revenue? Regardless of your sales needs, there are some non-negotiable features you should look for while picking an email sequence software. They are:

Personalization Features

  • Text personalization features like custom variables or placeholders to craft hyper-personalized emails to each of your prospects.
  • Video personalization features and poll embedding to make your cold emails more interactive.
  • Liquid templates to automatically tailor email messages based on prospect’s region, time zone, etc.

Deliverability Features

  • Email validation to ensure you send emails only to valid email addresses.
  • Email sending limit so you don’t exceed the email sending limit set by ESPs and alert the spam filters.
  • Unsubscribe option to give opt-out options to prospects as per CAN-SPAM and GDPR laws.

Metrics Tracking Abilities

  • Campaign-level and individual-level email metrics tracking like open rates, click-through rates, bounce rates, etc., to know what’s working.
  • OOO detection feature so the campaign stops automatically when a prospect is out of the office and resumes when they return.
  • Team Performance Tracking to coach reps or give suggestions when falling behind.

Native Integrations with CRM

  • Auto-import contacts feature so your leads get imported to the email sequence software from your CRM.
  • Intent-based prospecting feature to ensure email sequences are sent to prospects based on their buying intent. (gauged by tracking email opens, responses, unsubscribes, etc.)
  • BCC to CRM, so sales activities you perform using the email sequence software get recorded in the CRM against respective prospects.

On top of that, you might also have some personal preferences. For instance, for Gauri Manglik, CEO of Instrumentl, a clean UI, CRM integration, and a zero-commitment trial option is what would drive her to an email sequence software.

Scalability, multi-channel engagement, lead prioritization, and analytics are some of the indispensable factors Denis Ristić, Vice President of the Global Brands Division at AskGamblers, looks for while buying an email sequence software.

Here’s the breakdown of 21 Email Sequence Software tools.

Best Email Sequence Software To Automate Your Sales Process

1) Klenty

Klenty is an email sequence software that helps sales teams build and execute hyper-personalized cold email campaigns.

Screenshot of homepage of Klenty - An Email Sequence software

Klenty helps sales teams be consistent with their outreach by automating all follow-ups. Reps can reach out to prospects using multiple channels (like emails, calls, LinkedIn, texts, and WhatsApp), personalize every touch, and make sure that their messages actually reach their prospects.

The best part?

Klenty identifies your prospects’ buying intent. It automatically highlights your most engaged prospects, so you can focus your attention on them. While nurturing the rest in the background until they are ready.

Send Automated Emails and Follow-ups

With Klenty, you can set up a sequence of emails and follow-ups to be sent to your prospects automatically. In case your prospect doesn’t reply, Klenty will follow up with them based on the delay of your choice.

Your follow-ups are customized based on the date, time, and day of the week.

Upon a reply, Klenty pauses the sequence for the prospect to avoid bombarding them with emails again.

Klenty provides automated emails and follow-ups features.

Personalize Every Touch of Your Outreach

Using prospect information, Klenty automatically makes all your emails, LinkedIn messages, texts, or WhatsApp messages feel personal and at scale, too.

You can space out your emails using Liquid Templates based on date and time. Plus, your emails will be delivered exactly when your prospect is most likely to see them — during their active hours!

You can even send out personalized videos to your prospects to stand out from the crowd.

Klenty's liquid templates, video personalization, and delivery window features

Make Sure Your Emails Land in Inboxes

Klenty’s powerful deliverability features make sure that all your emails land in inboxes and not in spam or promotions. You can set up custom domains to track your emails.

All your messages — be it emails, texts, or LinkedIn/WhatsApp messages — will be sent at random times to mimic human behavior.

Klenty also weeds out all invalid/risky email IDs and controls the volume of your outreach so your domain health remains well within the safe zone.

Klenty's email deliverability features

Get Detailed Insights into Your Sequences

Klenty analyzes and provides detailed information on how your emails performed.

The open, click, and response rates of each email are displayed right next to the step. You can also see how well your sequences performed.

You can test different subject lines or email templates using A/B testing and see which one performs best, and optimize your outreach accordingly.

Klenty provides detailed information on the metrics

Tailor Your Outreach Based on Buying Intent

Klenty has a scoring mechanism to identify the most engaged prospects. This helps reps contact prospects right when they are ready to book a meeting. Using Playbooks, reps can change strategies for prospects based on their interest level.

Klenty's cadence playbook feature

Integrations:

  • Klenty syncs deeply with CRMs such as Pipedrive, Zoho, Hubspot, Salesforce, and MS Dynamics 365.
  • This guarantees automatic data flow between Klenty and your CRM.
  • Your CRM remains fresh and updated with zero manual work, saving 15+ hours every week.

Watch how to boost your sales team’s efficiency with Klenty and get more meetings booked, faster.

Pricing Plan:

Pricing for Klenty

Startup: $50 per user/month billed annually
Growth: $70 per user/month billed annually
Pro: $100 per user/month billed annually
Enterprise: Custom Pricing

A 14-day free trial is available. Besides this, Klenty’s Pilot Program offers an extended trial period for teams with 5 or more sales reps.

G2 Product Rating: 4.6

20 Email Sequence Software Alternatives Available in 2023

2. QuickMail

Screenshot of home page of Quickmail - An Email Sequence tool.

Quickmail is a sales engagement platform that allows you to send personalized cold emails, automatic follow-ups, and streamline your team’s outreach process.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Let’s look at the key benefits of using QuickMail.

Main Email Sequence Features Quickmail Has:

  • Quick import: Imports your prospects from CSV or Google Sheet.
  • Conversation management: Track your replies and conversations in a shared Opportunities inbox
  • Inbox rotation: Sends email campaigns from multiple inboxes for better deliverability.
  • Smart workflows: Integrates with Zapier and other sales tools to build custom workflows
  • Email analytics: Track your open, reply, click, bounce, and unsubscribe rate from your campaign dashboard. Run A/B tests to find high-performing email variations.

Star Feature:

‘Inbox Rotation’ is a unique feature offered by QuickMail. It allows you to send campaigns from multiple inboxes at once, without having to copy-paste campaigns and assign them to different accounts. You create one campaign, choose the inboxes it will send from, and schedule it.

Quickmail's Campaign dashboard

Integrations:

QuickMail has native integrations with Pipedrive and Hubspot. In addition to that, you can connect it to any other CRM or tool using Zapier.

QuickMail works with any email service provider, including Gmail, Outlook, Amazon SES, and custom SMTP/IMAP inboxes.

Pricing Plan:

Starter Plan: $59/user/mo

Pro Plan: $79/user/mo

14-day free trial available on all plans.

G2 Product Rating: 4.6

3. Woodpecker

Screenshot of home page of Woodpecker - An Email Sequence software

Woodpecker is a follow-up automation tool that helps you run and track hyper-personalized cold email campaigns.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Woodpecker Has:

  • If-campaigns: Sends responses based on the prospect’s actions.
  • Detailed Campaign Reports: Tracks open rates, click rates, reply rates, soft bounce rates, hard bounce rates, and opt-out rates.
  • Reply Detection: Auto-detects when a prospect replies and stops the cadence.
  • Bounce Shield: Prevents you from exceeding the email sending limit set by your ESP.
  • Deliverability Monitor: Warns you about potential deliverability issues beforehand.

Star Feature:

This cold email tool is best known for its built-in email deliverability features. It supports unlimited email verification, tracks deliverability (deliverability monitor), warms up your email account (email warm-up), and protects you from accidentally exceeding the sending limit set by your email service provider (bounce shield).

Integrations:

Beyond automating your email outreach, Woodpecker has native integration with Pipedrive, Zoho CRM, and Hubspot. But you’ll have to use Zapier with other CRMs like Salesforce and Close.

Pricing Plan:

Cold Email: 49$/account/mo

Sales Automation: 59$/account/mo

Agency: 64 $/account/mo

A 7-day free trial is available.

G2 Product Rating: 4.4

Find out Why Klenty is a better alternative to Woodpecker.

4. Reply.io

Screenshot of homepage Reply - An Email Sequence software

Reply.io is a sales engagement platform that helps salespeople to send personalized cold emails and automated follow-ups at scale.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Reply.io Has:

  • Reports and Analytics: Tracks email and sales team performance; supports call recordings to help sales managers coach reps efficiently.
  • Delivery Window: Allows you to set specific schedules to send emails at the right time.
  • Customize Unsubscribe Option: Offers text-based, link-based, or custom opt-out options to be CAN-SPAM compliant.
  • Vidyard Video Integration: Helps stand out in your prospect’s inbox with personalized videos.

Star Feature:

It offers a GPT-3 powered sales email writing tool. The tool crafts emails based on summaries or bullet points and gives suggestions on subject lines, tonality, length of the email, etc.

Integrations:

This email sequencing tool has integrations with CRMs like Pipedrive, Salesforce, Close.io, Base, Zendesk Sell, and Copper and communication platforms like Slack. 

You can also connect it with Gmail/ Outlook/ Exchange/ SMTP/IMAP.

Pricing Plan:

Starter: 60$/user/mo

Professional: 90$/user/mo

Custom: Available on request

A 14-day free trial is available.

G2 Product Rating: 4.6

Discover why Klenty is a better Reply alternative

5. Overloop

Screenshot of home page of Overloop - An Email Sequence tool

Overloop is an email sequence tool that helps you target prospects through cold emails and automated follow-up sequences. 

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Overloop Has:

  • Email Finder: Finds prospects’ email addresses.
  • Email Tracking: Tracks open rates, reply rates, click-through rates, OOO replies, etc.
  • Campaign Performance: Analyzes best-performing campaigns to know what works best.
  • Activity Reporting: Tracks the performance of your reps to coach them effectively.
  • Collaboration: Lets your team members take over conversations with prospects.

Star Feature

Besides email sequencing and sales engagement, Overloop offers ‘Revenue Forecasting’ to accurately predict your revenue so you can make informed decisions based on those predictions. 

Integrations:

Overloop has native 1-way integration with CRMs like Salesforce, Pipedrive, Hubspot, and Zoho and with apps like Slack and Zapier. You can also connect Overloop with Gmail/ Exchange/Outlook/ SMTP.

Pricing Plan:

Single Tier Plan: $99/user/month for 250 email credits

14-day free trial available

G2 Product Rating: 4.3

6. Mailshake

Screenshot of the home page of Mailshake- An Email Sequence tool.

Mailshake is an email sequence software that helps you find leads and reach out to them through cold email outreach.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Mailshake Has:

  • SHAKEspeare AI Writing Tool: Crafts emails based on the information you give, in less than a minute.
  • Mail Merge: Sends personalized emails to a large number of prospects and offers placeholders for custom personalization.
  • Built-in Phone Dialler: Helps you make VoIP cold calls directly from your browser using area codes of your choice.
  • Lead Drivers: Provide insight into the part of your email that works so you can reuse it to convert more leads.
  • Multi-channel Outreach: Supports multi-channel outreach through LinkedIn and other social media channels.

Star Features

This sales email tool offers two unique features, ‘Lead Catchers’ and ‘Lead Drivers.’ 

‘Lead Catchers’ give you a bird’s eye view of all your leads- their deal status, previous conversations you had, etc. ‘Lead Drivers’ provide insight into the part of your email that works so you can reuse it to convert more leads.

Integrations:

This email cadence tool has native integrations with Salesforce, Hubspot, and Pipedrive CRMs and third-party integrations with Agile CRM, Copper, and Salesflare.

Additionally, it possesses strong integrations with Zapier and Slack. 

You can also connect it with email service providers like Gmail/ Outlook/ Exchange/ Office365/ SMTP.

Pricing Plan:

Email Outreach: 58$/user/mo

Sales Engagement: $83/user/mo

They don’t offer free trials but provide a first 30 days full refund for unsatisfied customers.

G2 Product Rating: 4.7

Discover how Klenty’s features compare against Mailshake and why Klenty is the best Mailshake alternative

7. Outreach

Screenshot of homepage of Outreach - An Email Sequence tool.

Outreach is an email sequence software that helps you automate your email outreach, drive efficiency with every interaction, and turn your sales team into a revenue-driving machine.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Outreach Has:

  • Sales Intelligence Tiles: Tracks engagement of prospects and accounts in various social channels in one place.
  • Sequence Safeguards: Ensures no template is sent twice to the same prospect.
  • Targeted Reporting: Generates reports on team, execution, activity, and sequence performance.
  • Automated Data Sync: Syncs sales activities performed in Outreach with the CRM so sales reps can skip the task of manually updating them.
  • Sentiment Analysis: Categorizes buyers based on their sentiment after analyzing their email responses.

Star Feature

One of their unique features is the ‘Deal Health Score.’ 

The feature analyzes the deal you have at hand with the old ones, gives a deal score, and offers suggestions to close them. The deal score is calculated after considering the CRM activity, email engagement, meetings, calls, etc.

Integrations:

Outreach has native integrations with Microsoft Dynamics 365 and Salesforce CRM. It has third-party integrations with SugarCRM. 

Besides this, it integrates with tools like Datanyze, SendGrid, Crunchbase, DarkSky, and LinkedIn Sales Navigator

It can be connected to Outlook, Microsoft Exchange, SendGrid, and Gmail.

Pricing Plan:

Unavailable

G2 Product Rating: 4.3

Discover how Klenty’s features compare against Outreach.

8. PersistIQ

Screenshot of the homepage of PersistIQ- An Email Sequence software

PersistIQ is an email sequence software that helps you with lead generation by sending personalized cold email campaigns.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features PersistIQ Has:

  • Automation Workflows: To set if-then triggers based on prospect’s engagements with your emails.
  • Email Analytics: Track open rates, click rates, reply rates, interest rates and meetings books.
  • Multi-channel Outreach: Allows you to reach out to prospects via multiple channels from within PersistIQ.
  • BCC emails to CRMs: Helps you skip the task of manually updating the sales activities you performed in the email sequence tool into the CRM.
  • Phone Dialler: Helps make calls to your prospects using local area codes to increase the chances of getting answered.

Star Feature:

‘Luka email search’ is a star feature offered by PersistIQ. This feature allows you to find and verify emails of prospects no matter the platform you are prospecting on. For example, if you are prospecting on LinkedIn but cannot find a prospect’s email address, Luka searches for it on the web and gets it for you.

Integrations:

PersistIQ has bidirectional integrations with Copper and Salesforce CRMs. 

You can connect PersistIQ to SMTP/ IMAP.

Pricing Plan:

Essentials: $59/user/month

Premium: $99/user/month

Teams(for 3 users): $59/user/month

14-day free trial available

G2 Product Rating:4.7

Discover how Klenty boosts efficiency over PersistIQ.

9. Mixmax

Screenshot of homepage of Mixmax- An Email Sequence tool

Mixmax is an email sequence software that lets you personalize, send and track emails from Gmail.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Mixmax Has:

  • Polls and Surveys in emails: Embeds polls in your emails to get higher response rates.
  • Email sequence templates: Lets you save and share email templates that generate results.
  • Mixmax Rules: Allows you to set rules for custom trigger events.
  • Side chat: Lets you chat and collaborate with your team on Gmail to discuss the next steps regarding a deal.
  • Mixmax Sidebar: Gives details about your team’s communication history.

Star Feature: 

The best thing about Mixmax is that you can personalize, send, and track your email sequences without leaving your Gmail inbox.

Integrations:

This email nurture tool has native integrations with Pipedrive and Salesforce CRM. 

It integrates with tools like Greenhouse, Typeform, SMS, Giphy, and Dropbox. 

It can be connected to Gmail.

Pricing Plan:

Free: $0/user/mo(limited features)

SMB: $24/user/mo

Growth: $49/user/mo

Growth+ Salesforce: $69/user/mo

Enterprise: available on request

14-day free trial available

G2 Product Rating: 4.6

Discover why Klenty is better than Mixmax

10. Yesware

Screenshot of the home page of Yesware- An Email Sequence tool.

Yesware is a plugin that enables sales reps to automate sending and tracking of personalized email sequences so they can skip manual data entry and close deals faster.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Yesware Has:

  • Prospector: Gives access to a pool of qualified B2B leads.
  • Email Tracking: Notifies you when prospects open your emails, click on attachments, or view attached files.
  • Email Templates: Saves email templates to reuse them in the future.
  • Template Reports: Provides Template Reports to help sales managers streamline their strategy and team performance.
  • Presentation Reports: Gives a detailed breakdown of engagement on attachments like pages viewed, last viewed, etc.

Star Feature:

What makes Yesware stand out is its user-friendliness. Unlike complex email sequence software that requires onboarding, Yesware is easy to set up and use as per user reviews on Capterra.

Integrations:

Yesware possesses a native integration with Salesforce CRM. It can be connected to tools like LinkedIn Sales Navigator, Clari, and Docusend. You can also connect Yesware with email service providers like Outlook or Gmail.

Pricing Plan:

Pro: $15/user/mo

Premium: $35/user/mo

Enterprise: $65/user/mo(Salesforce integration)

Custom Plan: Available on request

They also offer a pilot program. 

G2 Product Rating: 4.4

Discover why Klenty is a preferred alternative to Yesware

11. Autoklose

Screenshot of homepage of Autoklose- An Email Sequence tool.

Autoklose is an email sequence software that enables you to target the right prospects, engage them and convert them by sending out sequences of highly tailored emails at scale.

Best For: Small to medium-sized businesses that use CRMs, want to automate their outreach, scale it, do a little personalization, and may need some advanced features.

Main Email Sequence Features Autoklose Has:

  • AutoVerify: Auto verifies email addresses of recipients to prevent bounces.
  • AutoKlose Sentiments: Analyzes prospect replies and categorizes them into positive and negative replies.
  • Email sequence templates: Allows you to save and share best-performing email templates or campaigns with your team.
  • Sales Intelligence and Data: Offers a pool of verified B2B leads to help you skip prospect list building.
  • Real-time Reporting: Tracks email open rates, reply rates, and bounce rates to make informed decisions.

Star Feature: 

This tool lets you skip the task of preparing a prospect list by providing you with a database of verified B2B leads. It also offers multiple filters to help you identify and target the hottest prospects that fit your ICP.

Integrations:

You can natively integrate Autoklose into Repfabric and Salesflare. CRMs like Hubspot, Pipedrive, Nimble, and Copper CRM integrate through Zapier. 

It has integrations with tools like Mailchimp, Sharpspring, ActiveCampaign, Act-On, and Drip through Zapier. 

It connects with Gmail, GSuite, Outlook, and Office 365.

Pricing Plan:

Auto Kloser: 59.99$/user/month

Advanced Kloser: 69.99$/user/month

Accelerated Kloser: 99.99$/user/month

14-day free trial available

G2 Product Rating:4.6

12. SmartReach.io

Screenshot of homepage of Smartreach.io - An Email Sequence software.

SmartReach.io is an email sequence software that helps you supercharge your email outreach using personalized email sequences.

Best For: Small to medium-sized businesses that use CRMs, want to automate their outreach, scale it, do a little personalization, and may need some advanced features.

Main Email Sequence Features SmartReach.io Has:

  • Prospect Daddy Chrome Extension: To source email addresses of your prospects if you are prospecting on LinkedIn.
  • Spam Test Reports: Flags potential problems with emails and helps you resolve them.
  • Missing Merge Tags: Notifies when a merge tag is missing and stops the cadence.
  • Account-based Selling:  Auto-pauses campaigns for the whole account if a prospect replies.
  • Indirect Reply Detection: Detects replies from your prospects even when they reply from a different email address.

Star Feature: 

The ‘Shared Inbox’ allows salespeople to collaborate to maximize productivity.

 It lets sales managers oversee the activities of their team so that they offer suggestions for improvement. In the same way, it helps sales reps share resources like prospect lists or effective templates with each other.

Integrations:

Smartreach has native integrations with CRMs such as Hubspot, Zoho, Pipedrive, and Salesforce. 

You can also connect it with email servers such as G Suite, Outlook, Zoho, Microsoft Exchange, Mailgun, and others.

Pricing Plan:

Standard: $99/month for 5 users

Pro: $149/month for 5 users

Ultimate: $199/month for 5 users

14-day free trial available

G2 Product Rating:4.8

13. Snov.io

Screenshot of homepage of Snov.io - An Email Sequence tool.

Snov.io is an email sequence software that helps you manage contacts, automate cold outreach, and save your sales rep’s time.

Best For: Small to medium-sized businesses that use CRMs, want to automate their outreach, scale it, do a little personalization, and may need some advanced features.

Main Email Sequence Features Snov Has:

  • Drag And Drop Email Campaign Builder: To build multi-step email campaigns within minutes.
  • Email Verifier: To verify email addresses, reduce bounces and increase email deliverability.
  • Email Warmup: Warms up your account in auto-pilot using AI-powered conversations.
  • Technology Checker:  Helps you identify the tech stack used by your prospects.
  • LinkedIn Outreach: Supports LinkedIn outreach along with email campaigns to be on top of your prospect’s mind.

Star Feature: 

The ‘Technology Checker’ feature helps you identify the tech stack used by your prospects. This enables you to weed out those prospects with lesser buying intent, like those that recently purchased from a competitor, etc.

Integrations:

Snov has strong integrations with CRM such as Hubspot, Zoho, Salesforce, Pipedrive, and Close 

It also integrates with Project Management tools such as Asana and Trello and lead gen tools like Adapt and Phantombuster. 

You can connect Snov with Gmail, Outlook, and Microsoft Exchange.

Pricing Plan:

Trial: $0/mo

Starter: $30/mo

Pro: $75/mo

Custom: $999/mo 

Offers a trial pack without an expiry

G2 Product Rating:4.5

14. SalesHandy

Screenshot of homepage of Saleshandy - An Email Sequence tool.

SalesHandy is an email sequence software that allows your sales reps to send automated follow-up emails and increase their productivity.

Best For: Small to medium-sized businesses that use CRMs, want to automate their outreach, scale it, do a little personalization, and may need some advanced features.

Main Email Sequence Features SalesHandy Has:

  • Spintax: To create variations of the same email copy and thus protect your email deliverability.
  • A/Z testing: Lets you test up to 26 variants of email subject lines and body copy so you know what works.
  • Unified Inbox: To manage multiple email inboxes from a single window.
  • Saleshandy Assistant: Gives a score to your emails based on their level of personalization and spamminess so your emails appear unique and don’t end up in the spam folder.
  • Advance Performance Reports: To track your email performance and streamline future campaigns based on analytics.

Star Feature:

‘Email Health Score’ grades your email account based on Custom tracking domain setup, DMARC, and SPF. If any of these records are missing, it notifies you and guides you to set it up.

Integrations:

This email sequence tool can be integrated with any CRM through BCC login. Besides this, it can be integrated into any tool of your choice using Zapier. It can be connected to Gmail and Outlook.

Pricing Plan:

Outreach Basic: $27/month

Outreach Pro: $79/month

Outreach Scale: $150/month

Outreach Custom: Available on request

14-day free trial available

G2 Product Rating: 4.7

15. GMass

Screenshot of homepage of Gmass - An Email Sequence tool

GMass is a mass mail service inside Gmail that allows you to automate, analyze and track email campaigns without leaving your inbox.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Gmass Has:

  • Email Polling: Allows you to embed polls in your emails to make them more interactive.
  • Campaign Analytics: Tracks and creates sharable reports on opens, clicks, and bounce rates of your campaigns.
  • SMTP Tester: Lets you send emails beyond the limit set by your email service provider without compromising on deliverability.
  • Domain Statistics: To compare and analyze the performance of your campaigns in different domains.
  • Unsubscribe Management: Automatically unsubscribes prospects who request to unsubscribe.

Star Feature:

It offers an ‘SMTP Integration’ to let you send emails beyond the limit set by your email service provider without compromising on deliverability.

Integrations:

This email cadence tool uses Zapier to connect with different tools.

Pricing Plan:

Standard: $19.95/user/mo

Premium: $29.95/user/mo

Enterprise: $49.95/user/mo

They don’t offer free-trials 

G2 Product Rating:4.7

16. Right Inbox

Screenshot of homepage of Rightinbox- An Email Sequence software

Right Inbox is an email sequence Gmail add-on that helps you schedule emails to be sent automatically to take your email productivity to the next level.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Right Inbox Has:

  • Embedded Gifs:  Adds gifs to your emails to make them more interactive and reply-worthy.
  • Send Later: Lets you schedule your emails for the perfect time.
  • Private Notes: To make and share notes about your emails with your team.
  • Email Tracking:  Tracks your opens and link clicks.
  • Inbox Pause: Lets you pause your Gmail inbox notifications so you can focus on important tasks without distractions.

Star Feature: 

‘Inbox Pause’ is a unique feature offered by Right Inbox that lets you pause your Gmail inbox notifications. This is an excellent feature for sales reps who find it hard to stop taking frequent peeks into their inbox especially while prospecting.

Integrations:

Right Inbox allows you to integrate with every CRM through a smart BCC email sync.

Pricing Plan:

Free: $0/month

Personal: $7.95/month

Professional: $7.95/month

No free trial is available

G2 Product Rating:4.2

17. Vocus.io

Screenshot of homepage of Vocus.io - An Email Sequence software.

Vocus.io is an email scheduling software that allows you to personalize email campaigns, automate follow-ups and track your cold outreach performance.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Vocus.io Has:

  • Detailed Sharable Reports – Tracks email opens, clicks, replies, and bounces.
  • File Attachments – Allows to add real attachments instead of embedded links.
  • BCC to CRM – Auto-logs cadence progress under respective leads.
  • Branded URLs and Open Tracking – Lets you use custom links to track opens and clicks to ensure email deliverability.

Star Feature: 

‘Snippets and templates’ save you from writing the same chunks of text repeatedly. 

This is especially useful for sales reps who send multiple emails a day. All you have to do is enter the slash command (/) followed by a word that describes the part of the email you want. For example, if you want the email signature, enter ‘/signature’.

Integrations:

This email sequencing tool has integrations with Salesforce, Pipedrive, Zoho, and Hubspot CRM. 

You can also connect Vocus to Gmail and GSuite. 

Pricing Plan:

Basic: $5/month

Starter: $10/month

Professional: $20/month

30-day free trial available

G2 Product Rating:3.9

18. Rebump

Screenshot of homepage of Rebump- An Email Sequence tool.

Rebump is an email sequence software that automates your cold email campaigns, pushing your sales productivity to new heights.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Rebump Has:

  • Automated Follow-ups or Bumps: Automatically follows up on unanswered emails if you check the ‘Rebump’ option before sending.
  • Email Analytics: Tracks the performance of your emails and rebumps.
  • Gmail and Firefox Extension: Lets you use Rebump without logging into it.

Integrations:

Rebump connects to any CRM through BCC sync.

Pricing Plan:

Unlimited: $5/month

Unlimited Plus: $12/month

Unlimited Premium: $19/month

14-day free trial available

G2 Product Rating:4.9

 19. Cirrus Insight

Screenshot of homepage of Cirrus Insight - An Email Sequence tool.

Cirrus Insight is a plugin for email automation that helps you manage your sales email outreach without leaving your email inbox.

Best For: Individual business owners or small startups looking for a simple cold outreach tool that they can use from within their inbox.

Main Email Sequence Features Cirrus Insight Has:

  • Email Analytics: Track email open rates, link clicks, reply rates, and website visits to gauge prospects’ buying intent and take timely actions.
  • Attachment tracking: Tracks how your prospect engages with the sales collateral you send to identify their buying intent.
  • Salesforce Sync: To help you skip manual data entry across Salesforce and Cirrus Insight.
  • Multi-touch Sales Cadence: Supports outreach via phone, email, and LinkedIn to warm up your prospects.
  • Team Scheduling: Shows the available timings of all your teammates so you can book collaborative meetings with them and prospects without having to send multiple emails to confirm their availability.

Star Feature:

Cirrus Insight’s ‘Salesforce Sidebar’ helps you access prospect and pipeline data without leaving your inbox. This way, you can research your prospects, send personalized emails to them and keep a tab on your campaign without having to shuttle between multiple windows.

Integrations:

This email automation tool has integrations with Salesforce. Besides this, it also integrates with other tools such as Marketo and SalesWings.

 It can be connected to Gmail and Outlook.

Pricing Plan:

Salesforce Sync: $10/user/month

Pro: $21/user/month

Expert: $29/user/month

14-day free trial available

G2 Product Rating:4.2

20. Instantly.ai

instantly-cold-email-outreach-tool

Instantly.ai is a cold email outreach tool that supports unlimited email accounts and provides unlimited warmup. The tool offers all basic features to scale your cold email outreach all the while protecting email deliverability.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features Instantly.ai Has:

  • Unibox: To manage multiple email accounts from a single place.
  • Inbox Rotation: Sends emails from multiple accounts added to the campaign instead of sending them from one to protect your email deliverability.
  • Campaign Builder: Tracks email campaign open, click, and reply rates and lets you pause campaigns that aren’t performing well.
  • Cold Email Accelerator: Provides everything you need to kickstart your cold email campaigns from step-by-step instructions to templates.
  • Unlimited Warmup: Offers a warm up pool of 200k+ accounts to warm your accounts and build your sender reputation.

Star Feature:

Unlike most cold email tools that charge per email account, Instantly.ai offers ‘Unlimited Accounts’ to help users target a larger audience without compromising on their email deliverability.

Integrations:

Instantly.ai can be integrated with tools using Zapier.

Pricing Plan:

Growth:  $30/month

Hypergrowth: $77.6/month

1-month free trial

G2 Product Rating: 4.9

21. EngageBay

Screenshot of the homepage of Engagebay- An Email Sequence software.

EngageBay is an incredibly affordable all-in-one marketing and CRM platform. It helps with cold email sequences, personalized and automated email campaigns, lead management, canned responses, autoresponders, and even Live Chat.

Best For: Enterprise-level businesses looking for an email sequence software with powerful CRM integrations.

Main Email Sequence Features EngageBay Has:

  • Predictive Lead Scoring: Assigns scores to prospects based on trigger events like website visit, click, etc.
  • Custom Domain Tracking: To ensure email deliverability and avoid spam filters.
  • Deals: Allows you to set custom milestones for every deal in your pipeline.
  • UTM Builder: Helps you create UTM tracking links to embed inside your emails.
  • Email Template Bank & Builder: Offers ready-to-go emails for all your marketing needs. You can also create a template from scratch and add it to the bank for reuse.

Star Feature: 

UTM builder helps you create UTM tracking links to embed inside your emails. This way, you can track your campaign metrics in Google Analytics.

Integrations:

This marketing automation tool can be connected to the tools of your choice using Zapier integration.

Pricing Plan:

Free: $0/user/mo (up to 15 users)

Basic: $12.74/user/mo

Growth: $42.49/user/mo

Pro: $84.99/user/mo

G2 Product Rating:4.6

FAQ: The Top Queries About Email Sequence Software

What is an email sequence software, and how does it work?

An email sequence software lets you send personalized cold emails and follow-ups in the form of a sequence at scale. This way, you can skip the task of manually sending emails to your prospects and customers. Each email sequence can have anywhere between 1 and ‘as many as you want’ emails and these emails can be set to go out randomly over the course of a month or a couple of months. 
Most email sequence tools let you track the performance of your cold emails and follow-ups to help you determine the best strategy, messaging, and time to send your sales emails.

What are the key features to look for in an email sequence software?

Some of the key features to look for in an email sequence software are:

Personalization Features: Look for basic text and image personalization features like custom variables or placeholders.

– Metrics Tracking Abilities: Open rates, click-through rates, bounce rates, and link or attachment tracking are some email metrics your tool should track.

– Campaign Reporting Abilities: Go for tools that offer campaign-level and individual-level reporting.

– Native Integrations with CRM: Go for tools that offer native integrations with CRM to reduce the data entry work.

What are some popular email sequence software options on the market?

Some of the most popular email sequence software are Klenty, Woodpecker, Reply.io, Overloop, and Mailshake. Besides these, there are many other tools available in the market. To know more about them or explore other tools in the market, scroll up.

Can I customize and personalize my email sequences?

Yes, email sequencing tools let you customize and personalize email sequences. 
Here are the customizations you control: 
– The personalization of the email – Text-based, video-based, basic first and company name-level, embed landing pages of polls. 
– The delivery windows 
– The ability to warm up your email 
– The number of steps in your email sequence 
– Automatic switching of sequences for prospects who engaged within an existing sequence 
– Choose the channel you want to do outreach in

Can You Set Up Email Sequences in Gmail or Outlook Without External Tools?

No, you can’t set up email sequences in Gmail or Outlook without using external tools. While you can send the same email to a number of people, sending personalized emails or email sequences is not possible in Gmail or Outlook.

How do I create an email sequence?

Here are the steps you should follow to create an email sequence:

– Invest in an email sequence software that fits well with your CRM
– Next, decide on the number of emails and the frequency of sending. 
– Craft emails, upload them on the email sequence software, and launch your email campaign.

8 Comments

    • dhaksan@klenty.com

      Thanks, Chase. Glad you liked the article.

  1. Thanks for sharing such a detailed article about Best Email Sequence Software Tools keep up the good work!

    • dhaksan@klenty.com

      Thank you for the kind words! We will keep posting as long as you keep reading :). Cheers!

    • dhaksan@klenty.com

      Glad you liked the post, William.

    • Subhash Bhaskaran

      Thanks, Richard! Glad you liked it. Keeping reading:)

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