If you’ve been using Klenty for sales automation, you know how exciting it can be to see your prospects open your emails, click your offer and convert into leads and more sales.
But if you really want to take full advantage of the state of technology, you want to create a 360-degree view of your prospects. And that means combining how your prospect interacts with your website/ product along with their Klenty email engagement data.
And being able to stream all this to data analytics tools to create sophisticated dashboards and predictive scores.
Today with the Segment integration, you can do all this and more. Move prospect engagement events from Klenty to Segment and from there to your favorite analytics tool.
If you are a data nerd, then you know that this is game-changing.
What is Segment?
Segment lets you convert your data into simple, measurable information that you can transfer to your favorite tools. At the flick of a switch.
What does the Klenty – Segment integration mean for you?
You can now use Klenty as a source in your Segment account and then send prospect engagement information like emails sent, opens, clicks, and replies. Send this data to any app that your team uses, that will help you get insights on how your campaigns are performing.
For example, you can feed this information to an analytics tool to build custom reports. If you’re heading a sales team, you can keep track of your team’s efforts and so on.
We can’t wait to hear how this integration redefined your Klenty experience!