Clyde Beatty was the world’s first celebrated lion tamer back in the 1930s. As he got into cages filled with lions and tigers, the audience thought it was his revolver that disciplined the animals. In reality, it was the chair. Beatty discovered that when you put a chair in front of a roaring lion, it tries to focus on…
You are reading a magazine and realize that, for the last two minutes, you have been staring at an ad copy that popped up in the middle. You are walking down the street, and your eyes wander to the big billboard across the road, because of a captivating line that caught your attention. It’s not just you, but these…
Think of the most successful teams in the history of sports. New York Yankees 98’ Australian Cricket Team 03’ FC Barcelona 09’ Golden State Warriors 17’ Do you know what is common among all these top teams across different sports? They all followed a system where each player fit like a glove. You can find the same trait among…
You send a cold email. The prospects respond to it. You jump on a demo with them. And they sign up for the product. It looks so smooth and simple, doesn’t it? However, in reality, taking the prospect through this journey is like going on the space mountain – so many unexpected turns and stops all the way. You don’t…
“Alexa, how many sales calls do I have scheduled today and when are they scheduled?” Alexa: You have 3 calls scheduled for the day. The first at 11:00 AM, next at 2:00 PM and the last one at 7:00 PM. “Okay… Alexa, can you tell me with whom is my call at 2:00 PM? ” Alexa: It is with Mr.…
What do you think is the best way to reach out to your cold prospects with your product? Take a flight, show up at their office and charm your way in. Call them and persuade them to try. Send a proposal by direct mail. Stalk them on social media and build a relationship. While all these channels can help…
As a sales professional, you have to keep crushing those targets day in and day out if you want to stay on the top of your sales game. But that is only possible if you keep training yourself to improve your sales skills and adapt to the ever changing industry trends. A great way to do this is by…
As you walk past a store, you find your name written on a Coke bottle… Before you know, you have purchased it, just for the thrill of holding a drink with your name on it! You open Amazon, and see a bunch of your favorite gadgets recommended to you in the home screen, screaming to click on buy! You resist…
There is a lot you can say about outreach: It’s time-consuming. It’s fun. It’s very, very boring. It’s necessary. It’s mundane. It’s outdated. Everyone’s doing it. Not many are doing it right. What you can’t deny about outreach though is that you do need to do it. There is no marketing campaign without it. Take content marketing: how can…
“Email has an ability many channels don’t; creating valuable, personal touches at scale.” – David Newman, Marketing Coach & Author of Do It! Marketing And we completely agree with that. Here’s more on the ROI of email as a channel: The annual B2B survey by ChiefMarketer shows that email is the best channel to generate leads and also the best…
