You send a cold email. The prospects respond to it. You jump on a demo with them. And they sign up for the product. Looks so smooth and simple, doesn’t it? However, in reality, taking the prospect through this journey is like going on the space mountain – so many unexpected turns and stops all the way. You don’t…
“Alexa, how many sales calls do I have scheduled today and when are they scheduled?” Alexa: You have 3 calls scheduled for the day. The first at 11:00 AM, next at 2:00 PM and the last one at 7:00 PM. “Okay… Alexa, can you tell me with whom is my call at 2:00 PM? ” Alexa: It is with Mr.…
What do you think is the best way to reach out to your cold prospects with your product? Take a flight, show up at their office and charm your way in. Call them and persuade them to try. Send a proposal by direct mail. Stalk them on social media and build a relationship. While all these channels can help…
As a sales professional, you have to keep crushing those targets day in and day out if you want to stay on the top of your sales game. But that is only possible if you keep training yourself to improve your sales skills and adapt to the ever changing industry trends. A great way to do this is by…
As you walk past a store, you find your name written on a Coke bottle… Before you know, you have purchased it, just for the thrill of holding a drink with your name on it! You open Amazon, and see a bunch of your favorite gadgets recommended to you in the home screen, screaming to click on buy! You resist…
There is a lot you can say about outreach: It’s time-consuming. It’s fun. It’s very, very boring. It’s necessary. It’s mundane. It’s outdated. Everyone’s doing it. Not many are doing it right. What you can’t deny about outreach though is that you do need to do it. There is no marketing campaign without it. Take content marketing: how can…
“Email has an ability many channels don’t; creating valuable, personal touches at scale.” – David Newman, Marketing Coach & Author of Do It! Marketing And we completely agree with that. Here’s more on the ROI of email as a channel: The annual B2B survey by ChiefMarketer shows that email is the best channel to generate leads and also the best…
The 5 random things that are the hardest to do in life: #5 – Reaching the summit of Mount Everest #4 – Making sure Matt Damon doesn’t get lost on a space mission #3 – Not checking your mobile notifications 16 times an hour #2 – Stopping a stranger from claiming your drink at Starbucks #1 – Making a successful…
And that’s the way it is… See you on the radio. Peace. If it’s Sunday. It’s Meet the Press. Good night and Good Luck. Famous anchormen have stood out from the ordinary ones by phrasing their own signature sign-off messages. Instead of the common ‘good night’, ‘goodbye’ & ‘thank you’; they used endings that created a positive impact or left…
Isn’t it annoying when you have everything perfectly lined up to send out a mail, only to be stopped in your tracks by a lack of great subject line? Given that subject lines decide whether a mail is opened or sent packed to the trash, it is essential that you get them right. This simple line has so much magic…
