45 Sales Prospecting Tools to Turbocharge Your Sales Pipeline

What is the one thing that you need to do for your company to grow?

Keep bringing in new customers.

And how would identify these potential customers who have a need for your product?

It would be great if you had some sci-fi device that instantly notifies any time someone even thinks about a pain point that you can fix!

Sadly, the only place you can build something like that is in a Phineas & Ferb cartoon.

What is a more realistic way?

Getting your sales prospecting process bang on.

But it is not exactly a walk in the park.

In fact, according to research by Hubspot, a majority of sales reps feel sales prospecting to be the toughest part of the sales process more so than qualifying and closing.

Obviously, getting out of prospecting is not an option.

So how can you make the process more effective and maybe a little easier?

Fortunately, there are dedicated sales prospecting tools out there that do the job for you.

The thing is, the internet is filled with so many tools and it can be a little difficult to narrow down to the ideal set of prospecting tools.

To make things easier for you, we have scoured the web and have come up with an ultimate stack which is a collection of sales prospecting tools that will help you at every step of the way in your prospecting process.

Sales Prospecting: Definition and Benefits 

Sales prospecting is the process of finding more information about potential leads who have shown interest in an organization’s product or service. It is a crucial part of your business strategy since it helps build the sales pipeline and takes you one step closer to securing potential customers.

By performing sales prospecting, you can garner competitive insights, increase the productivity of your sales team, enrich the sales pipeline, and decrease the cost of acquisition.

However, sales prospecting is not a standalone phase; it involves multiple steps starting from identifying and qualifying leads to communicate with them. The communication stage can be further split into the following based on the channel used:

  • Cold calling
  • Email outreach
  • Social selling

Manual sales prospecting is always a hassle for salespeople and it tends to be annoying for prospects as well. The entire sales prospecting process can become a breeze if you can adopt the right set of tools. This ensures much better sales prospecting results.

Listed below are 45 sales prospecting tools that can bolster your sales pipeline in no time –

Table of Contents

  1. Tools to Identify Ideal Prospects
  2. Tools to Qualify Prospects
  3. Tools to Engage with Prospects

Tools for List Building

Sales Prospecting begins with building a prospect list. It is important that you are targeting the right set of prospects to give you the best chance of converting them into customers.

And these list building tools help you with just that:

1. AeroLeads

Pricing: Starts from $49/month

Extension: Chrome

AeroLeads is one of the best lead generation tools in the market right now. They identify themselves as an “All-in-one Prospecting and lead generation software”. Their tool helps you find email addresses, contact number of prospects, etc.

Hero Feature: You can export the data to CSV or directly transfer it to popular CRMs like Salesforce, Hubspot CRM, Pipedrive, Zoho CRM, etc in a single click.


2. Leadfeeder

Pricing: $59/month

LeadFeeder identifies visitors to your website and notifies you when any of your target company visits the site, so that you can follow up effectively.

The tool can be integrated with a range of CRMs and automatically adds new visitors to the sales pipeline and updates lead records so that you do not miss out on any leads.

Hero Feature: Unlike other sales prospective tools, Leadfeeder covers a wide time frame and displays the frequency at which prospects visit an organization’s website.

3. LinkPort

Pricing: Free

Extension: Chrome

LinkPort is a Sales Prospecting tool for LinkedIn contacts. It works with both LinkedIn and Sales Navigator. This free Chrome extension connects Linkedin to Pipedrive, Salesforce, Hubspot, and Zoho CRMs, so you can import contact details like Name, email, organization, phone number, etc. LinkPort allows you to map information to both your standard and custom fields. It’s a one-click tool that lets you import an unlimited number of contacts. With LinkPort, you can

  • Quit switching between LinkedIn and your CRM to import contacts
  • Get rid of copy-pasting manual work
  • Save about 2+ hours each day and 10+ hours each week

Hero Feature: Linkport intelligently prevents duplicate data. So even if you import the same data twice into a CRM, Linkport takes care of identifying and deleting the extra record.

4. Leadberry

Pricing: Starts from $29/month

Leadberry helps you convert your website visitors into leads. They compile and display in-depth knowledge about your leads like what pages they visited, through what channels they found your site, time spent on the site, and more analytics data.

The tool even integrates with LinkedIn to see if you can find connections with the prospect.

Hero Feature: Leadberry picks information about employees including LinkedIn contacts, Facebook and Twitter profiles.

5. LinkedIn’s Sales Navigator

LinkedIn’s Sales Navigator is a great tool for capturing leads for your business. It takes advantage of LinkedIn’s millions of users to give you leads in your targeted niche.

With the tool, you can receive lead recommendations, save leads into your favorite CRM directly from your account.

It also allows you to create a newsfeed featuring only your prospects – even if they’re not yet a connection – so you can build a rapport with your leads.

Hero Feature: By using LinkedIn Sales Navigator, you always get notified when your leads switch jobs or celebrate work anniversaries.

6. LeadFuze

Pricing: Starts from $197/month

LeadFuze helps you build a list of targeted leads from a simple LinkedIn search. The tool helps you automatically finding the email addresses, phone numbers and social profiles of your prospects.

Hero Feature: Leadfuze double-checks the validity of email addresses to prevent any potential domain blacklisting and unnecessary email bounces.

7. Snitcher

Pricing: Starts from $29/month

Snitcher is another website tracking tool that integrates with Google Analytics and tracks your website visitors, how they found you, and what they were looking for.

You can also segment the leads based on their companies’ attributes and the actions they perform on your site.

They allow for an easy collaboration by providing real-time updates on if and when one of your teammates is handling the lead, to ensure a smooth workflow.

Hero Feature: Snitcher’s lead inbox collects all potential leads from the website and stores them as a single filterable stream to simplify the process of handling leads.

8. Leadspace

 Pricing: Contact for pricing

Leadspace is a leading customer data platform that connects the dots between potential leads and interested buyers.

Leadspace helps build meaningful organizational relationships in the CRM and identifies target accounts effortlessly.

Hero Feature: It can extract accurate local addresses of contacts and deliver predictive intent data which drives the propensity to buy models

Tools to Find Email Addresses

Once you have your prospect list ready, then the next step is finding their contact details so that you can reach out to them.

Here are some of the best email finder tools:

9. Findthat.email

Pricing: Starts from $29/month

Extension: Chrome

Using Findthat.email, you can find your prospect’s email address with just the prospect’s name and company URL. Click on Find Leads which will give you a drop-down list of email addresses. The tool also allows you to pull the prospect’s email address from their LinkedIn profile. With the mail address, they also provide an accuracy percentage for the address.

Hero Feature: It comes with a confidence score that is sent for every email address result to ensure smooth deliverability.

click to enlarge

10. Anymail Finder

Pricing: Starts from $18/month

Anymail finder helps you find email addresses using a prospect’s name and their domain. The tool searches millions of web pages and performs direct server validation before delivering the email to you.

The company claims a 97% accuracy with the email addresses they provide.

Hero Feature: The most interesting feature of Anymail finder is that it only charges for verified email addresses of prospects that are free from email bounces.

11. Hunter

Pricing: Starts from $49/month

Extension: Chrome

To find emails using Hunter, just type in their company domain and select the kind of email addresses you want. The tool pulls down all email addresses associated with your search criteria.

Hero Feature: Hunter offers public sources and last discovery dates of every email address that is populated so that users can cross-check them.

Email finding tools Email hunter

12. Voila Norbert

Pricing: Starts from $49/month

Extension: Chrome

Voila Norbert is one of the most popular email finder tools and boasts a record of finding around 1.5 million email ids according to their website. Enter the first name, last name and domain of your prospect and Voila!

The tools also verifies the emails by sending a signal to the host server.

Hero Feature: Hunter offers public sources and last discovery dates of every email address that is populated so that users can cross-check them.

13. FindThatLead

Pricing: Starts from $29/month

Extension: Chrome

FindThatLead is one of the easiest email finding tools that finds email addresses. All you have to do is enter the domain name of the company and the tool pulls every email address associated with the company domain.

The tool also displays the percentage of the accuracy of the email addresses found.

Hero Feature: FindThatLead’s chrome plugin comes with a handy recent searches tab that lets you check any lead you searched at any time.

14. Lusha

Pricing: Starts from $25/month

Extension: Chrome

Lusha is an effective email finding tool which brags it can find emails at the blink of an eye. All you need to do is add Lusha to your browser and anytime you correspond with a prospect such as in Gmail or LinkedIn, it automatically pulls up that person’s contact details such as Email addresses and phone numbers.

Hero Feature: An interesting feature in Lusha is that the admins can easily allocate and limit credits between team members in few steps.

15. NinjaOutreach

Pricing: Starts from $52/month

NinjaOutreach is an outreach tool that helps to find influencers in your target domain. Influencers and companies are ranked based on several signals including their website’s Domain Authority and the number of followers they have on different social networks.

One notable feature of the tool is, how easy it makes to search top level executives by simply searching for “CEO”, “VP Growth” etc. and find contacts to add to your prospect list.

Hero Feature: NinjaOutreach’s email outreach feature empowers businesses to create templates with merge tags and offer a personalized feel. You can even set up follow-up messages for emails where you are expecting an answer.

16. Adapt.io

Pricing: You need to contact them
Adapt.io has a chrome extension, LinkedIn Email Finder that can help you get email addresses from your prospect’s LinkedIn page and export them to your CRM.
Once you install the extension, go to your prospect’s LinkedIn profile and you’ll see a new option called, Get Email.
You can then export that lead from your Adapt.io dashboard to CRMs such as Salesforce, Zoho, and Pipedrive or as a CSV file.

The list-building product of Adapt.io comes with 20 filters to narrow down your target accounts.

17. Prospect.io

Pricing: Starts from $89/month

Prospect.io is a sales automation platform that allows businesses to keep all their new business prospects in one place, send them targeted emails, and track their responses effectively.

It helps in keeping your prospecting campaign personalized with multi-touch, multi-channel drip campaigns with custom time lapses in between.

Hero Feature: Its built-in tracking feature provides easy-to-use and in-depth analytics that makes the life of an executive easy. It does so by giving them the maximum power to run email campaigns.

Tools to Qualify Prospects

When reaching out to prospects, you want to learn as much about them as possible so you can use that information to personalize your message, increasing your chances of getting a response.

These sales prospecting tools allow you to learn about the prospects:

18. Crystal

Pricing: Starts from $29/month

Crystal is a powerful tool that analyzes a prospect’s profile and gives a report on their personality. It gives details such as how the prospect thinks, things to keep in mind when meeting, things to avoid etc. The tool is pretty accurate and can be very useful to gauge the personality of a prospect before initiating contact with them.

The tool has a nifty plugin which displays a personality report on any prospect that you are viewing in LinkedIn.

Hero Feature: Crystal integrates DISC (Dominant, Influential, Steady, and Conscientious) behavioral framework to help qualify prospects effectively.

19. Mention

Pricing: Starts from $29/month

Mention allows you to keep tabs on your prospects all the time.

Any time anyone mentions or updates about your prospect’s company in any social media platform; Be it Facebook, Twitter, LinkedIn etc. , you instantly get notified of developments, ensuring that you never miss out any update.

Also, anytime your company is mentioned by any person, it sends a notification, to capitalize on the engagement.

Hero Feature: Mention allows businesses to configure the color of an alert to monitor mentions with precision

20. Google Alerts

Pricing: Free

Google Alerts is an easy to use software which lets you create alerts for domains, niches or keywords. Any time there is news/ post related to the keyword that you have set, you will get a notification to your email.

This is a very handy tool to keep yourself up-to-date with recent developments with your prospect and their company. Just create an alert by using your prospect’s name and you will get a notification every time there is a mention of them.

Hero Feature: Mention allows businesses to configure the color of an alert to monitor mentions with precision

21. Datanyze

Pricing: Contact for Pricing

Datanyze is a data provider for B2B companies. They help customers with account qualification, lead generation, and data enrichment.

Datanyze provides technographics – real-time insights based on a company’s technology choices and buying signals. By collecting and organizing the web and mobile technology stacks of 50 million websites, they help B2B companies find and reach accounts based on the solutions they use and buying signals they exhibit.

One of their prominent features is, they alert customers when a prospect’s technology environment has changed.

For example, knowing when a particular prospect has stopped using a competitive solution or started using a complementary one signals a chance for you to swoop in with your product.

Hero Feature: You can export profiles directly from Google Chrome

22. BuiltWith

Pricing: Starts at $295/month

BuiltWith is a website profiler, lead generation, competitive analysis, and business intelligence tool providing technology adoption, ecommerce data and usage analytics for the internet.

By using the tool, you can easily get detailed information on the different tools that a company uses.

Hero Feature: Builtwith offers information about every site’s building blocks including the start and end dates of a plugin that is being used.

23. Vainu

Pricing: Contact for pricing

Vainu is a prospect qualification platform that provides all publicly available information to sales representatives, including firmographics, technographics, and buying signals to close more deals.

What’s more, Vainu doesn’t just provide helpful information, it also helps businesses customize the information and create lists for their potential customers, new leads, competitors, and more.

Hero Feature: It enables businesses to easily sort prospects by an array of metrics ranging from industry to digital footprints.

24. Zoominfo

Pricing: Contact for pricing

Zoominfo is a business intelligence tool that is extremely detailed when it comes to filtering and finding specific targets.

It allows businesses to import leads with the click of a button.

Features like bulk import saved searches, and category search helps complete lead generation and prospecting in a fraction of time.

Hero Feature: Unlike other business intelligence tools, Zoominfo lets users customize the data before performing a data export action.

Tools for setting up meetings

25. Calendly

Pricing: Starts from $8/month

Calendly is a meeting and appointment scheduling software that helps businesses to reduce the number of touchpoints required to set up a meeting.

When a meeting is scheduled only through emails it takes roughly 6-7 responses to zero in on a time.

Users can simply send their Calendly link and enable their prospects to book a meeting on a date and time that works for them.

What’s more, the calendar and available slots are guaranteed to be up-to-the-minute accurate.

Hero Feature: With Calendly, you can take payments at the time of booking thanks to its Stripe and PayPal integrations.

26. Doodle

Pricing: Starts from $6.95/month

Doodle is another scheduling software that simplifies the process of coordinating the schedules of various people without an unwanted bunch of back-and-forth emails.

It offers unmatched flexibility at every touchpoint whether you’re just setting up the booking profile or conducting a poll. Its timely notifications keep users reminded and up-to-date about their upcoming meetings.

Hero Feature: Doodle enables users to personalize the look of every survey to the extent where you can replace Doodle icons and personalize the branding.

27. Claralabs

Pricing: Starts from $99/month

Claralabs is a remote scheduling assistant that reduces the administrative effort required in setting up a meeting.

Best of all, there’s no need to download or install anything, Claralabs works right within your email platform.

Hero Feature: By automating all menial tasks, Claralabs enables salespeople to focus on high-impact aspects like forging bonds and forming real connections with prospects.

28. X.ai

Pricing: Starts from $8/month

X.ai is an AI-based scheduling platform that simplifies the entire process of managing meetings.

Its follow-ups and email reminders are so professional to the extent that prospects and clients start believing that X.ai is a real-life assistant who is a breeze to work with.

What customers appreciate about X.ai is that its roadmap is always evolving and there are new features rolled out on a bi-weekly basis to enhance the user experience.

Hero Feature: Unlike other scheduling tools which merely send time options to clients, X.ai performs a studious follow-up to ensure that the meeting gets scheduled.

29. 10to8

Pricing: Free up to 100 appointments per month

10to8 is an award-winning appointment scheduling software that helps you to bring your team and customers to the right place and right time.

It lets you reduce no shows in your meetings by sending automated reminders via SMS and even voice calls. 

Hero Feature: It comes with a native integrations with Zoom video conferencing letting you manage your calls without switching interfaces.

Tools to Engage Prospects

You have the prospect list ready and have done your research.

Next stop? Reaching out to them!

And when it comes to sales prospecting, there are many different ways to reach out to prospects, depending on your product, your prospects and what kind of contact information that you have on them.

Some of the most popular methods include cold calling, cold emailing and social selling.

Here are different sales prospecting tools that you can use when reaching out to prospects.

Tools for Cold Calling

30. Toky

Pricing: Starts at $25/month

Toky is a cloud phone system for calls, for enterprises of any size.

With the tool, you could make and receive business calls from your website, Facebook, phones, and CRMs, all in one place.

You also get insights from real-time data and analytics taken directly from inbound and outbound calls, text messages on the interaction with prospects.

The tool could be used on your browser, iOS or Android, and Windows or Mac.

They offer a free basic plan, with in-app credit purchases and other paid plans as you scale up.

Hero Feature: You can build custom IVR menus or even set up call routing based on the rank, experience, and location of the agents.

31. TalkDesk

Pricing: Starts from $45/month

Talkdesk is one of the leading voice communication software that helps businesses keep up and get in touch with their prospects. The app gives users a cloud-based call center hub where all calls are channeled and managed.

It can integrate with your CRMs, customer databases, and other sales software, making it easy to take records.

Hero Feature: Talkdesk is one of the few cold calling applications that offers diverse industry-specific solutions to offer a better customer experience to every customer.

32. Tenfold

Pricing: Contact for pricing

Tenfold is a sales dialer, that helps you connect to your prospects on call. It application digs deep into your business history and aggregates all data, including sales, service, and marketing, into a unified view that users can access in real time.

They identify themselves as more than a sales dialer that helps you provide a better experience for customers at every call.

Hero Feature: Tenfold maintains a track record of contacts in the cloud and enables them to click to dial right from the CRM, thus saving the time required to manually dial a number.

33. Gong.io

Pricing: Contact for Pricing

Gong.io is a leading sales intelligence tool, that claims to redefine the way cold calls are made. They use AI to record, analyze and evaluate conversations that your sales reps make to know the best approach taken, enabling the rest of the team to use the tactics.

Hero Feature: Gong.io keeps track of transcripts so that users don’t have to dig through and listen to the entire conversation to know what’s being said.

34. Chorus.ai

Pricing: Contact for pricing

Chorus.ai is a conversation intelligence platform that helps sales representatives close more deals by slicing and dicing through sales conversations.

Hero Feature: Its most powerful feature is the flexible metadata tagging of call topics and searchable call transcripts that provide a transparent idea of the sales process while empowering the team with actionable insights.

35. RingCentral

Pricing: Starts from $19.99/month

Ringcentral, a cloud telephony system, claims to have the most advanced infrastructure in the industry.

Its conference call features are highly sophisticated and reliable. Its ease of scheduling meetings from anywhere on any device can make users feel like they have their desk phone right inside their laptop.

Hero Feature: What sets RingCentral apart from the rest of the telephony tools is its ability to integrate with some existing PBX systems and local phone services.

36. Aircall

Pricing: Starts from $30/month

Aircall is a flexible voice solution with stability and good audio quality. Its chrome plugin recognizes phone numbers in a jiffy and makes the dialing process straightforward and simple.

Its consistent call recording helps businesses filter exceptional calls and share them across with the whole team for training purposes.

Hero Feature: It offers intuitive and customizable charts that can be filtered based on an array of aspects like phone numbers, teams, users, call tags, and more to get a bird’s eye view of cold calling metrics.

Tools for Email Outreach

37. Klenty

Pricing: Starts from $30/month

Klenty is a Sales Engagement tool that can help your sales teams send personalized emails at scale to the prospects and generate more leads.

Using Klenty, sales teams can reach out to prospects with personalized, one-to-one emails, automate follow-ups and sync back the email engagement data to your favorite CRM.

You can also manage your email campaigns effectively by tracking email opens, clicks, replies and more.

A/B testing is also available which helps in improving your email campaigns.

Hero Feature: Klenty comes with a cadence throttling feature that sends just the right amount of emails every day. You can adjust and increase your email volume as you enhance your sender reputation. (cadence playbooks)

38. Outreach.io

Pricing: Contact for pricing

Outreach helps you send out cold emails, track them and other sales automation features.

It also aims to improve the productivity of sales teams by enabling them to efficiently manage their prospects.

The tool allows you to integrate with your CRMs which helps in automating CRM updation.

Hero Feature: In Outreach, you don’t have to modify the entire sequence to make a small change. It lets businesses edit emails in a sequence that is specific to a prospect.

39. Salesloft

Pricing: Contact for Pricing

Salesloft is a sales engagement tool that helps you to manage your tasks in an effective manner.

With the tool, you can send out personalized emails, track opens and follow-ups.

They also have a robust caller, to call your prospects.

With Salesloft, you can integrate with your CRMs which helps you to manage your database in a seamless fashion.

Hero Feature: Whenever a buyer responds to an email, the automation rules kick in and route them to the best workflow with hyper-relevant messages.

40. Yesware

Pricing: Starts from $15/month

Yesware is an email productivity software for Gmail, Outlook, and Office 365 inboxes that helps users to send smarter, faster emails through tracking analytics and time-saving tools that scale personalized messaging.

The tool is particularly handy if you are using Salesforce as it has the capability to sync engagement data to Salesforce, eliminating the need for manual email and calendar event logging.

Hero Feature: The mail merge feature that helps users send mass email drip campaigns with multiple follow-ups.

Tools for Social Selling

41. Hootsuite

Pricing: Starts from $17/month

Hootsuite is a leading social selling tool that allows you to access multiple social media platforms to help boost your company’s online presence.

With the tool, you can schedule content posts, manage several profiles in one tab to save time and make prospects engage with your content.

The tool also has real-time tracking of your social media platforms to analyze how your posts are performing.

Hero Feature: You can track Twitter conversations and post Instagram stories without switching between interfaces.

42. Socialpilot

Pricing: Starts from $25.5/month

SocialPilot is a social media marketing tool that is ideal for businesses having multiple social media accounts and need help managing them.

Its automated post scheduling feature doesn’t merely improve the social media efficiency of a business but also enhances the reach of social media posts.

Hero Feature: Social media managers can simply search for relevant content and add it to their calendar schedules. What’s more, it connects seamlessly with other content tools like Canva.

43. SocialBakers

Pricing: Starts from $200/month

SocialBakers is a one-stop solution for all your social media needs. It is especially useful for monitoring and analyzing the social pages of an organization(business competitors).

Its content intelligence aspect helps understand the performance of an organization’s social media accounts and improve the content production process for the better with targeted insights.

Hero Feature: It offers some great statistics thanks to a myriad of comprehensive KPI metrics.

44. Zoho Social

Pricing: Starts from $15/month

Zoho Social is a social media marketing tool that brings social media evaluation, monitoring, and analytics under a single roof.

Its intuitive interface allows users to schedule social media posts while offering the customization a business could hope for.

Hero Feature: For businesses with a large social media team, Zoho Social’s custom user roles come as a virtue. It helps businesses bring all their team members on board while giving them a clear allocation of tools based on their roles and responsibilities.

45. Buffer

Buffer is a social media automation tool that has one of the better penetration rates on social media. 

Buffer offers much higher impression rates as compared to its competitors due to the powerful algorithms they use to get their posts out there. 

Hero Feature: Its fantastic automation feature allows you to automatically spread social media posts across the calendar based on the best times to post. This is applicable on each individual social media platform.


Sales Prospecting can look like a summit that is impossible to scale. But if you equip yourself with the right gear, then the process becomes much simpler and perhaps even enjoyable.

Bookmark these ultimate sales prospecting tools stack to crush your prospecting goals.

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